This workshop will provide a basic understanding of current issues and best practices in Web survey design and implementation. The first part will focus on the “mechanics” of Web surveys and includes topics such as software selection and use, survey testing and quality assurance, and sample acquisition and contact methods. The second part will discuss screen design and question presentation by covering several important topics such as survey navigation, presentation of standard question types, use of color, and impact of images. Much of the course is based on the emerging literature in Web survey methods and includes a special emphasis on findings from an ongoing series of experiments on visual and interactive features of Web surveys conducted by the instructor with colleagues from the Institute for Social Research at the University of Michigan. The course is not a programming course: anyone who conducts (or anticipates conducting) Web surveys will find it useful.